The only thing BluePrint needs to watch out is that they seem to forget the cleansing tips section on their mobile version website. This combination just simplifies the shopping experience of both returning customers (because they know exactly what they want) and satisfiers (customers who choose the first product that meets his or her needs) to make relevant choices and purchasing decisions! Also, you could locate the filter option right away because it comes up as with your search result, and it is easy to apply. With BluePrint, searching on your phone is as easy as searching on a laptop. Sometimes searching is just painful when switching from laptop version to a mobile version (the search box does not zoom in to fit the screen, typing gets clumsy,etc.). Scrolling down, the three-columns layout on the laptop automatically change to two columns on mobile devices, giving me a very clear view of the products listed as well as the short description. The 25% off message got all my attention immediately when I open the site, right below the logo. Representing their brand personality of health, balance, and wellness, they use a lot of fresh colors like blue, yellow, and green, and overall the website does not look cluttered at all on a mobile screen. Switching to my smartphone from the laptop, the image changes to better fit the screen.
Think about it when do you usually look for some pressed juice? Probably after an intense workout, and you don’t go to gyms with your laptop! People use their smartphones to search for juice bars near me. How is BluePrint doing on the responsiveness? eMarketer says we are spending almost 4 hours with mobile, and this number probably already tells you how important responsive web design is. It’s 2020, and being functional is just not enough for being user-friendly. Now with everything going digital, brands are going to great lengths to improve website user experience. Being Functional is not enough! The mobile strategy is the key
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